Creating Quality Links to Your Website

If you do not have quality links TO your site, you will not be able to get to the top of the search engine rankings if you have any competition. Having incoming links to your site is part of the 'Off page Optimization' that makes up about half of your rankings.

Here's the rules about links, in no particular order. Remember, search engine rankings is a game. Each thing you do adds or removes points which affects your rankings.

1. The search engines actually look at the content on the page that links to you, especially around the link.
2. Links from sites with the same type of content (home inspections, real estate, home repair, etc.) are the most valuable.
3. Links from sites with related terms are also good (builders, electricians, plumbers, etc) as they will also have the words like 'home' on their site.
4. The ANCHOR TEXT of the link is EXTREMELY important. You want people to link to you with your keywords as the link. The examples shown below are using one of my home inspector websites in order of best type of link to worst.

BEST: San Diego Home Inspections <- Notice the entire link is an important keyword phrase.

GOOD: Legacy Inspection - Home Inspectors <- "Inspection and Home Inspectors" are part of the phrase which is good. The word Legacy is making this link less effective than the previous one. I would also remove ", LLC" or ", INC" from any company name used in the ANCHOR TEXT as it would make the link even less effective. Since no one is searching for Legacy or LLC, or INC these words are diluting the phrase.

POOR: http://sandiego-homeinspector.com/ <- Putting just the link URL as the Anchor Text is extremely weak. At least in this case the words San Diego Home Inspector are part of the link. Many inspectors don't have home or inspectors or inspection in their link text. This type of link still will give you a boost but no where near as much as the other two.

For proof of this concept go to Google and enter "here". Yes, just the single word "here".

Do you know why Adobe, Apple, & Java are near the top of the first site that comes up? The Keyword "Here" is part of the ANCHOR TEXT text on weblinks all over the world referring back to their websites. For Adobe it works because everyone who has put a PDF on their website adds a link that says something like "You need Adobe Acrobat to view this pdf, if you don't have it you can download it here". You'll notice other sites and programs you would download where people have done the same thing. The ANCHOR TEXT of the link is EXTREMELY important!

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